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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
This is the bra that ends the drawer graveyard — the one you reach for first and wash the most.
No moulded cup, no wire — just a soft, forgiving shape that feels closer to a favourite top than to underwear.
A reinforced under-band does the work an underwire usually does, spreading support across your ribcage instead of pressing it into one thin line. You get shape and lift with nothing rigid against your skin.
Neutral shaping and a clean finish make it the bra you stop thinking about — which is exactly the point.
Available M to 3XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
OMG thos bra is incredibly comfortable. The material feels like butter. The straps adjust and it's very supportive. It's study and lightweight. The beige.color is perfect as it doesn't show through white shirts. And the wire free is so comfortable. I usually always remove the padding from bras, but not this one. Even the padding is comfortable. Buy this bra. You and "the girls" will be pleased.
Very comfortable bra quality for a decent support and sturdiness for wearing all day. Not as flattering as an underwire, but it is more comfortable. Material thickness is good and the size is almost right. Love neutral colors to wear with all kinds of tee shirts and blouses. Already bought two more.
This bra is great coming from somebody with arthritis it was easy to hook up it's soft it help hide your back fat it fits smooth under your t shirt it holds your breast up even though it's a wireless bra and it comes with extension hook and eye. Worth buying
I’m usually not big into writing reviews but guys this bra is AMAZING! I’m getting this thing in every available color! It fists so good, true to your size, looks amazing under shirts, and it’s so so so comfy. Get it.
Amazing hold. I need a large sized bra and they usually don’t have great support. This bra has amazing support. The straps don’t hurt my shoulders and I slouch less when I wear it. I will buy another one.
Finally happy with a no underwire bra. Actually holds me in place and stays all day. Does not stretch out after wearing. Sizing guide was accurate! I’m purchasing more in different colors.
I was looking for for something comfortable but that something which can offer me good support and this products was perfect. In fact I am buying another one. True size.
I do not like to write reviews but I really love this bra, comfortably great for me. It’s very weird to find a bra that fits me so perfectly.
This is by far an excellent comfortable bra... I can use these all day without any complaint soft and durable.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
