
Find Your Size
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Every detail here answers a complaint women have made about bras for decades — the dig, the ride-up, the line under a t-shirt.
Cleavage, On Your Terms
Enough shaping to fill out a neckline, restrained enough to wear to work. The lift is noticeable; the bra isn't.
Lace That Doesn't Scratch
Soft-touch lace is finished with a flat edge that lies against the skin instead of catching on it — pretty enough to want to be seen, comfortable enough to forget.
Comfort That Lasts All Day
Soft, stretch-recovery fabric moves with you and returns to shape, so the fit you get in the morning is the fit you keep.
What You Get
- Soft-touch lace with a flat, skin-friendly finish
- Contoured push-up padding for natural-looking lift
- 6 colourways, including everyday neutrals
- Sizes S(110-132lbs) to XXL(198-242lbs) (5 sizes)
Size & Fit
Available S(110-132lbs) to XXL(198-242lbs). Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Care
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Adjustable From the First Wear
Multiple rows let you tighten the band as the elastic settles over time — a bra that keeps fitting rather than one you replace in three months.
Fits Like It Was Measured for You
Graded properly across the range rather than scaled up from a sample, so the band, the cup depth and the strap position all change together as the size goes up.
Lift That Reads as Natural
Padding is shaped under and slightly to the outside of the bust, so the shape lifts and centres instead of pushing forward. It looks like you, on a good day.
Mesh Where the Heat Builds
Fine mesh panels sit at the centre and along the sides — exactly the spots that trap warmth — so air keeps moving instead of sitting against your skin.
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How We Compare
The things most bras skip, and why we don't.
Frequently Asked Questions
How do I find my size?
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Will it show under fitted clothes?
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
What if the fit isn't right?
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
How should I wash it?
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Wireless or underwire — which should I pick?
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
How long does delivery take?
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.