
Find Your Size
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
The Women’s Lace Trim Balconette Bra Sexy Deep V Underwire Demi Bra was built around one idea: support shouldn't come with a countdown to the moment you take it off.
Made for Deep Necklines
The centre panel drops low and stays flat against the sternum, so wrap dresses and open collars work without the bra making an appearance.
Built for Wider Necklines
The lower-cut balconette shape sits below a scoop or square neckline, giving you rounded lift without straps or cup edges on show.
Lift You Can Count On
A carefully positioned underwire lifts from below and holds the shape of the cup all day — the kind of support that changes how clothes sit on you.
Lace That Doesn't Scratch
Soft-touch lace is finished with a flat edge that lies against the skin instead of catching on it — pretty enough to want to be seen, comfortable enough to forget.
What You Get
- Cushioned underwire casing for lift without pressure points
- Soft-touch lace with a flat, skin-friendly finish
- 4 colourways, including everyday neutrals
- Sizes 32A to 42F (42 sizes)
Size & Fit
Runs true to size across 32A to 42F. If you're between bands, size down the band and up the cup — it keeps the support without the squeeze. The band should sit level all the way around and stay put when you raise your arms.
Care
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Comfort You Stop Noticing
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Everyday, Not Occasional
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Made to Stay in Rotation
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
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Frequently Asked Questions
How do I find my size?
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Will it show under fitted clothes?
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
What if the fit isn't right?
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
How should I wash it?
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Wireless or underwire — which should I pick?
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
How long does delivery take?
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.