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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
There's a specific kind of relief in finding a bra that just fits. No adjusting at your desk, no unhooking in the car. Just on, and forgotten.
A reinforced under-band does the work an underwire usually does, spreading support across your ribcage instead of pressing it into one thin line. You get shape and lift with nothing rigid against your skin.
Soft, stretch-recovery fabric moves with you and returns to shape, so the fit you get in the morning is the fit you keep.
Durable stitching and a band that holds its tension mean this stays in rotation long after the novelty of a new bra wears off.
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
There's real lift here, but it stops before it turns into a shelf — enough to fill a neckline, restrained enough for a Tuesday at the office.
Structured panels hold their shape through a commute, a shift and everything after — the fit at nine in the evening matches the fit at nine in the morning.
A reinforced band does the lifting a wire normally does, spreading the load across the ribcage instead of concentrating it under the cup.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
Most support bras for women my age look like medical devices. This one is actually feminine! The lace is so soft and doesn't itch at all. It makes me feel like a lady again, even though it’s doing the heavy lifting of a sports bra.
Honestly, the best part is being able to adjust the slings from the front. My left shoulder has been giving me trouble for years, and I’m so tired of the back hook every morning. I can tighten these right where I can see them.
These foam cups give such a natural, rounded shape without looking like I'm trying too hard. I wore it under my favorite silk blouse yesterday and for the first time in a decade, I didn't feel self-conscious.
I usually can’t wait to rip my bra off at 5 PM. But with this one, I actually made it to bedtime before I remembered I had it on. No wires poking my ribs, and the fabric is buttery soft.
I do a 3-mile walk every morning and I need something that stops the bounce without suffocating me. This bra keeps everything locked in place.
Being a G cup is a struggle. Usually, I’m spilling out the sides or over the top. This bra actually contains everything.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
