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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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30-day returns
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Swimwear that holds you in, stays where you put it, and doesn't need adjusting every time you stand up.
Chlorine- and sun-resistant yarn, so it looks the same at the end of the season as it did at the start.
Lightweight fabric stops feeling wet quickly — better for the walk home and better for packing.
Firm elastic at every edge, so nothing shifts when you swim, stand up or chase a child down the beach.
Available S to 2XL. Check the size chart against your own measurements before ordering — if you're between sizes, size up for a relaxed fit or stay true to size for a closer one.
Machine wash cool on a gentle cycle with like colours, and air-dry where you can. Heat is what breaks down elastane, and elastane is what keeps the fit.
Chlorine- and UV-resistant yarn, so the last week of the holiday looks like the first.
Firm elastic at every edge — no adjusting when you stand up out of the water.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
I'm very happy with this dress! This is so comfortable and flattering. It fits perfectly. Length is perfect. I'll wear a strapless bra, but I probably don't even have to. It's my second dress of this brand and I've loved both.
This dress is everything for vacation! It’s soft, cool and so much room. I can’t wait to wear this on vacation. 10/10 recommend. Sizing runs tts (as it’s an overlarge look anyways)
I absolutely love this dress. Got many compliments. AND THERE ARE POCKETS! I am 5 2 and this dress hits right on the ankle. Will be going back to purchase the blue one.
It's such a pretty dress and I received so many compliments. I ordered my true size and I was very happy with it! I just ordered the second color as well.
I LOVE my new Shapecurve dress! I just wore it on vacation and the fit was perfect! Don’t hesitate to buy, quality material and light and airy.
Love the material and the colors! It is not see thru and material is thicker. Would definitely recommend ！
Seriously SO colorful and pretty!! I’m super excited to wear this to a surprise birthday brunch tomorrow.
Absolutely gorgeous the quality is perfect. Love the neckline.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
