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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Most bras are designed to be seen. This one is designed to be lived in — from the first coffee to the last thing you take off.
The centre panel drops low and stays flat against the sternum, so wrap dresses and open collars work without the bra making an appearance.
The lower-cut balconette shape sits below a scoop or square neckline, giving you rounded lift without straps or cup edges on show.
The wire is fully encased in soft padding and shaped to follow your ribcage rather than fight it, so you get real lift without the poke.
Runs true to size across 32A to 42DDD/F. If you're between bands, size down the band and up the cup — it keeps the support without the squeeze. The band should sit level all the way around and stay put when you raise your arms.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
I’m not someone who usually gives reviews but this bra is great. The whole thing is super comfortable from the cup to the band! I went to my drawer to just pick out the bras I was going to throw out because of how comfortable it feels. I’m definitely going to buy more
This bra is so PERFECT! No padding, comfortable fabric, adjustable straps and cup size is sexy but sporty. Holds the girls up with comfortable fit! I am a 34D and it fits perfectly. I’m ordering more in different colors before they run out! Highly recommend!!!
These are the greatest, softest, most comfortable bra. If you have a large cup small band combo, don't skip these! They offer great support and can still be worn with lower necklines
Absolutely am in love with this bra!! It reminds be so much of the skims Demi bra except cheaper and better!! If put so many friends on this bra and I swear by it
Literally the best bra I have ever owned including all the expensive designer labels! The perfect t-shirt bra. Absolutely seamless and as comfortable as air.
Just got my order and immediately order another. This is exactly what I’ve been looking for. Quality seems nice, so comfortable and love the fit and look.
Bra is very light weight but still holds up the girls, material is very soft and sizing is spot on. This bra is so comfortable I bought another one!
I love this bra. its not padded or anything tho but i can never find a bra that doesnt gape at the top and this one is perfect
Wow, excellent bra for square necklines, fit my large chest well, I’m pleasantly surprised.
My daughter says that this is the most comfortable bra she’s ever owned.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
