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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
There's a specific kind of relief in finding a bra that just fits. No adjusting at your desk, no unhooking in the car. Just on, and forgotten.
Nothing hard sits under the cup, so there's no pressure point to dig in by mid-afternoon. Take it off at night and your skin looks like you weren't wearing a bra at all.
Edges are bonded and laser-cut rather than stitched, so there's no ridge to print through a fitted top. White tees, silk blouses, thin knits — nothing gives it away.
Neutral shaping and a clean finish make it the bra you stop thinking about — which is exactly the point.
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
After having a baby, and not wearing underwired bras for so long, I found them very uncomfortable so was looking for something supportive and comfortable but non-wired. This bra is it! I chose it because I used the same brand for feeding bras and they also did not disappoint. Definitely recommend this bra and hope I can get some in other colours.
I have a DDD cup and I'm impressed with this bra. It's great for comfort and style. It's so affordable and multifunctional I will be ordering more. However, they do bounce when I walk, which is not a dealbreaker for me but may be for someone else. Otherwise this is a great choice for big busted individuals.
This bra is one of the best bras I've bought in a while. It's soft and supportive, even without a wire. It's so very comfortable and the material feels good against my skin. It gives the feel of a sports bra but supports like an underwire. Awesome tshirt bra! Will definitely be purchasing more.
It’s very comfortable, flattering, supportive and the brown is a nice vibrant color! I’ve been looking for a bra like this for years and finally found it! This bra has a lot of stretch and no underwire needed for once! I’m definitely getting more in other colors!
Size is close to truth, I ordered 1 to try, ordering 2 more right now in different color. So comfortable that I only realised I was wearing one when changing to pajama last night.
I absolutely love this bra so much that I just ordered two more. I no longer feel the need to take my bra off when I walk through the door of my home.
This is such a comfortable and supportive bra. It is super stretchy and fits many sizes. The fabric is breathable and soft. Highly recommended!
I can not tell yo how many bras I've bought online, so glad I didn't give up. This is my best buy, will definitely buy more. Thank you
Holds me up well and is so comfortable. I feel like I'm not even wearing a bra most of the time. I am a 34C and I got a size small.
I am in LOVE!! I have never had a bra this comfortable and it conceals back fat!! I wear a 38DD and this bra is perfect in XL
Lost some weight and needed new bras. These are the best, stretchy, soft, cute colors. I look forward to wearing them!
All right quickly sizing fifth grade it's very comfortable I'm a 38 D ordered a large this fits very comfortably
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
