
Find Your Size
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Every detail here answers a complaint women have made about bras for decades — the dig, the ride-up, the line under a t-shirt.
Lift That Looks Natural
Contoured padding sits under and slightly to the side of the bust, lifting and centring in a way that reads as your own shape — not as padding.
Nothing Spills, Nothing Gaps
Higher-cut cups fully contain the bust and the wider wings smooth the sides, so there's no overflow at the top and no gap at the edge.
Built for the Long Day
Wire-free doesn't mean unsupported. Structured panels hold their shape through commutes, desk hours and everything after, so the fit at 9pm matches the fit at 9am.
A Smooth, Unbroken Line
No seams across the cup means no lines across your clothes. The bra ends and your outfit begins, with nothing in between.
What You Get
- Wire-free build — support from the band, not from a wire
- Bonded, laser-cut edges that stay invisible under clothes
- Full-coverage cups with smoothing side wings
- Contoured push-up padding for natural-looking lift
- 10 colourways, including everyday neutrals
- Sizes S to 4XL (7 sizes)
Size & Fit
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Care
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Shape Without the Push
There's real lift here, but it stops before it turns into a shelf — enough to fill a neckline, restrained enough for a Tuesday at the office.
Support That Lasts the Whole Day
Structured panels hold their shape through a commute, a shift and everything after — the fit at nine in the evening matches the fit at nine in the morning.
A Smooth Back Line
Wide, flat back panels spread across the upper back instead of cutting in, so the line under a fitted top stays clean from front to back.
Breathable by Design
Open-weave mesh does two jobs at once: it lets heat escape and it adds a light layer of shape at the top of the cup, so coverage doesn't come at the cost of comfort.
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How We Compare
The things most bras skip, and why we don't.
Frequently Asked Questions
How do I find my size?
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Will it show under fitted clothes?
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
What if the fit isn't right?
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
How should I wash it?
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Wireless or underwire — which should I pick?
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
How long does delivery take?
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.