
Find Your Size
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
This is the bra that ends the drawer graveyard — the one you reach for first and wash the most.
No Digging, No Red Marks
Nothing hard sits under the cup, so there's no pressure point to dig in by mid-afternoon. Take it off at night and your skin looks like you weren't wearing a bra at all.
A Smooth, Unbroken Line
No seams across the cup means no lines across your clothes. The bra ends and your outfit begins, with nothing in between.
Made to Be Worn, Not Saved
Durable stitching and a band that holds its tension mean this stays in rotation long after the novelty of a new bra wears off.
What You Get
- Wire-free build — support from the band, not from a wire
- Bonded, laser-cut edges that stay invisible under clothes
- 7 colourways, including everyday neutrals
- Sizes S to 4XL (7 sizes)
Size & Fit
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Care
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Shape Without the Push
There's real lift here, but it stops before it turns into a shelf — enough to fill a neckline, restrained enough for a Tuesday at the office.
Nothing Shows Through
Edges are bonded and cut flat instead of stitched, so there's no ridge to print through a fitted top. White t-shirts, thin knits, silk — nothing gives it away.
No Poking, No Red Lines
Nothing rigid sits against your skin, so there's no pressure point to dig in by the afternoon and nothing to unhook in the car on the way home.
A Smooth Back Line
Wide, flat back panels spread across the upper back instead of cutting in, so the line under a fitted top stays clean from front to back.
Recently viewed products
Free Shipping
On every order, no minimum spend
100% Money Back
30 days to change your mind
Secure Checkout
Encrypted and protected at every step
24/7 Support
A real person, any hour of the day
How We Compare
The things most bras skip, and why we don't.
Frequently Asked Questions
How do I find my size?
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Will it show under fitted clothes?
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
What if the fit isn't right?
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
How should I wash it?
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Wireless or underwire — which should I pick?
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
How long does delivery take?
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.