
The square-neck cut highlights the neckline beautifully and feels very flattering.
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| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
You shouldn't have to choose between a bra that holds you and a bra that lets you breathe. This one refuses to make you pick.
Contoured padding sits under and slightly to the side of the bust, lifting and centring in a way that reads as your own shape — not as padding.
Smooth moulded cups hold a clean round shape under the thinnest jersey, with no texture, no edge and no surprise in photos.
Durable stitching and a band that holds its tension mean this stays in rotation long after the novelty of a new bra wears off.
Runs true to size across 32B to 42DDD. If you're between bands, size down the band and up the cup — it keeps the support without the squeeze. The band should sit level all the way around and stay put when you raise your arms.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Padding is shaped under and slightly to the outside of the bust, so the shape lifts and centres instead of pushing forward. It looks like you, on a good day.
The wire is wrapped in soft padding and shaped to follow the ribcage rather than fight it — the lift of a wired bra without the reason people avoid them.
The straps are cut wider than standard and cushioned through the middle, spreading weight across the shoulder instead of pressing it into one thin line.

Encased underwireshaped to your ribcage
Wide cushioned strapsno shoulder dents
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Real reviews left by people who bought this exact bra.

The square-neck cut highlights the neckline beautifully and feels very flattering.

The prefect bra! I could literally sleep in this! Its my new favorite bra!!!!

Underwire provides secure support while still feeling comfortable all day.

The square neckline works perfectly with my favorite tops and dresses.

The molded cups feel soft and keep their shape throughout the day.

Comfortable enough for daily wear while still giving a nice lift.

The molded cups create a smooth and natural-looking silhouette.

Enhances my shape without looking overly padded or artificial.

Gives great support and lift without feeling uncomfortable.

Easy to wear under both casual and dressy outfits.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.