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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
You shouldn't have to choose between a bra that holds you and a bra that lets you breathe. This one refuses to make you pick.
The centre panel drops low and stays flat against the sternum, so wrap dresses and open collars work without the bra making an appearance.
A front closure makes all the difference if your shoulders are stiff, your hands are tired, or you simply have better things to do in the morning.
A carefully positioned underwire lifts from below and holds the shape of the cup all day — the kind of support that changes how clothes sit on you.
Runs true to size across 34B to 44DDD/F. If you're between bands, size down the band and up the cup — it keeps the support without the squeeze. The band should sit level all the way around and stay put when you raise your arms.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
It's very supportive. It minimizes excess bulk, and as a larger-chested girl, nothing falls out. I really like that. I think it also helps prevent any spillage. It's beautiful and seamless. I think it would look great under all my tight T-shirts.
This is the most comfortable bra Iâve ever had and Iâve been looking for bras forever. I am a 36 double D and I got a 38 double D just to be comfortable at work and I have a 36 double D for when I go out, I canât wait to order more.
This bra is incredibly comfortable! It supports and covers my double Ds perfectly without pinching or leaking out. It's full coverage and has a super cute cutout clasp at the front. I'll definitely repurchase it, 100/10. It's so soft!
I was so pleasantly surprised with the quality and comfort of this bra! The posture correcting is subtle yet effective, and the bra is not super thick to make me sweat. Will be purchasing more!
Lifts & Minimizes comfortably as advertised. I plan on Getting more before they sell out. Definitely recommend.
Amazing thatâs all I have to say! It fit good , material is good and straps are wide and adjustable ð
Love it so much it fits amazing Love how the back is as well
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
