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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Every detail here answers a complaint women have made about bras for decades — the dig, the ride-up, the line under a t-shirt.
A front closure makes all the difference if your shoulders are stiff, your hands are tired, or you simply have better things to do in the morning.
Wire-free doesn't mean unsupported. Structured panels hold their shape through commutes, desk hours and everything after, so the fit at 9pm matches the fit at 9am.
Durable stitching and a band that holds its tension mean this stays in rotation long after the novelty of a new bra wears off.
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Multiple rows let you tighten the band as the elastic settles over time — a bra that keeps fitting rather than one you replace in three months.
Smooth sliders hold their setting instead of creeping loose, so the lift you set in the morning is the lift you still have at night.
There's real lift here, but it stops before it turns into a shelf — enough to fill a neckline, restrained enough for a Tuesday at the office.
The wire is wrapped in soft padding and shaped to follow the ribcage rather than fight it — the lift of a wired bra without the reason people avoid them.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
I’ve been struggling with arthritis in my hands for years, and unhooking regular bras every night was pure agony. I was skeptical about a magnetic bra, but wow! The moment I bring the ends close, it just snaps together effortlessly without any painful pulling or squeezing. Best purchase I’ve made in years.
At 64, my hands just don't bend like they used to. This is hands-down the best bra for my arthritis! You literally just bring the front together, and click - it closes itself without requiring any hand strength. The fabric is so soft and comfortable, too.
Why pay double for overpriced big name bras when this one outperforms them all? The fabric is a plush, soft fabric that keeps me comfortable all day, and adjusting the lift is so simple. Really get luxury comfort for a fraction of the price.
As someone living with dexterity and mobility challenges, this bra has restored my independence - the magnetic closure glides shut effortlessly with just a gentle push, so I no longer have to struggle or ask for help getting dressed
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
