
Find Your Size
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
You shouldn't have to choose between a bra that holds you and a bra that lets you breathe. This one refuses to make you pick.
Easy On, Easy Off
A front closure makes all the difference if your shoulders are stiff, your hands are tired, or you simply have better things to do in the morning.
Support Without the Wire
A reinforced under-band does the work an underwire usually does, spreading support across your ribcage instead of pressing it into one thin line. You get shape and lift with nothing rigid against your skin.
Everyday, Every Outfit
Neutral shaping and a clean finish make it the bra you stop thinking about — which is exactly the point.
What You Get
- Wire-free build — support from the band, not from a wire
- Front closure — one-handed, two seconds
- 6 colourways, including everyday neutrals
- Sizes S to 4XL (7 sizes)
Size & Fit
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Care
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Support That Lasts the Whole Day
Structured panels hold their shape through a commute, a shift and everything after — the fit at nine in the evening matches the fit at nine in the morning.
Adjustable From the First Wear
Multiple rows let you tighten the band as the elastic settles over time — a bra that keeps fitting rather than one you replace in three months.
Comfort You Stop Noticing
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Wide Straps, No Shoulder Dents
The straps are cut wider than standard and cushioned through the middle, spreading weight across the shoulder instead of pressing it into one thin line.
Recently viewed products
Free Shipping
On every order, no minimum spend
100% Money Back
30 days to change your mind
Secure Checkout
Encrypted and protected at every step
24/7 Support
A real person, any hour of the day
How We Compare
The things most bras skip, and why we don't.
Frequently Asked Questions
How do I find my size?
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Will it show under fitted clothes?
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
What if the fit isn't right?
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
How should I wash it?
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Wireless or underwire — which should I pick?
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
How long does delivery take?
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.