
Find Your Size
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
You shouldn't have to choose between a bra that holds you and a bra that lets you breathe. This one refuses to make you pick.
Designed for Real Mornings
Clip it at the front and you're done. It's a small change that makes a bra noticeably easier to live with, day after day.
Built for the Long Day
Wire-free doesn't mean unsupported. Structured panels hold their shape through commutes, desk hours and everything after, so the fit at 9pm matches the fit at 9am.
Everyday, Every Outfit
Neutral shaping and a clean finish make it the bra you stop thinking about — which is exactly the point.
What You Get
- Wire-free build — support from the band, not from a wire
- Front closure — one-handed, two seconds
- 6 colourways, including everyday neutrals
- Sizes S to 4XL (7 sizes)
Size & Fit
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Care
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Comfort You Stop Noticing
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Lift That Reads as Natural
Padding is shaped under and slightly to the outside of the bust, so the shape lifts and centres instead of pushing forward. It looks like you, on a good day.
Adjust Once, Forget About It
Smooth sliders hold their setting instead of creeping loose, so the lift you set in the morning is the lift you still have at night.
Breathable by Design
Open-weave mesh does two jobs at once: it lets heat escape and it adds a light layer of shape at the top of the cup, so coverage doesn't come at the cost of comfort.
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How We Compare
The things most bras skip, and why we don't.
Frequently Asked Questions
How do I find my size?
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Will it show under fitted clothes?
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
What if the fit isn't right?
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
How should I wash it?
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Wireless or underwire — which should I pick?
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
How long does delivery take?
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.