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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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30-day returns
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
You shouldn't have to choose between a bra that holds you and a bra that lets you breathe. This one refuses to make you pick.
Enough shaping to fill out a neckline, restrained enough to wear to work. The lift is noticeable; the bra isn't.
The centre panel drops low and stays flat against the sternum, so wrap dresses and open collars work without the bra making an appearance.
Smooth moulded cups hold a clean round shape under the thinnest jersey, with no texture, no edge and no surprise in photos.
A carefully positioned underwire lifts from below and holds the shape of the cup all day — the kind of support that changes how clothes sit on you.
Runs true to size across 32A to 42DD/E. If you're between bands, size down the band and up the cup — it keeps the support without the squeeze. The band should sit level all the way around and stay put when you raise your arms.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Padding is shaped under and slightly to the outside of the bust, so the shape lifts and centres instead of pushing forward. It looks like you, on a good day.
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
Contoured liftnatural, not pushed
Wide under-bandsupport without tightness
Second-skin fabricsoft side in
Wide cushioned strapsno shoulder dents
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
this bra is so comfortable! it was a little big but that’s my fault because i don’t rlly know my bra size, but when i went to return it the process was so easy. i am wearing it under this top that is pretty tight and the bra is seamless
This bra is so insanely designed, The padding is great, the feeling is buttery smooth and even the color is this perfect shade
The teardrop cup shape fits so flush against my chest! Zero gaping at the top and gives a gorgeous natural lift.
Replaced my painful old underwires with this teardrop push-up! Lifts beautifully without any rib pinching.
Fits great, just the right amount of push up, smooth under clothes, very comfortable. Fits true to size.
Instantly improved the fit of all my casual t-shirts and blouses. Ordering two more colors immediately!
Obsessed with this bra! The girls are girling and I need more!
Fits amazing, love it!! Going back for another color!
Love this bra fits perfectly very comfortable fit
It looks just like the picture, fits great
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
