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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Some bras you tolerate. This one you forget you're wearing — and that's the highest compliment a bra can get.
Soft, stretch-recovery fabric moves with you and returns to shape, so the fit you get in the morning is the fit you keep.
Durable stitching and a band that holds its tension mean this stays in rotation long after the novelty of a new bra wears off.
Neutral shaping and a clean finish make it the bra you stop thinking about — which is exactly the point.
Available S to 4XL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
The straps are cut wider than standard and cushioned through the middle, spreading weight across the shoulder instead of pressing it into one thin line.
Padding is shaped under and slightly to the outside of the bust, so the shape lifts and centres instead of pushing forward. It looks like you, on a good day.
The lace is soft-finished with a flat edge that rests against the skin instead of catching on it — pretty enough to be seen, comfortable enough to forget.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
For anyone with back or shoulder pain, this one is worth trying. The front closure and adjustable straps in the front make it so much easier to put on. Very comfortable, I probably order a couple more.
This bra gives a smooth, gentle lift and feels light all day. Finally a bra that adapts to my shape without painful digging. Comfiest bra ever.
So in love with this front closure, it left no marks. The velcro straps let me tweak the fit during the day if I need to. Super comfortable!
Soft, comfy, and so easy to put on with this closure. There's no fiddling with hooks, and still looks seamless under tops.
This is hands-down the most comfortable bra I've worn. The adaptive front velcro straps make fit adjustment effortless.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
