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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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30-day returns
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
You shouldn't have to choose between a bra that holds you and a bra that lets you breathe. This one refuses to make you pick.
No moulded cup, no wire — just a soft, forgiving shape that feels closer to a favourite top than to underwear.
Edges are bonded and laser-cut rather than stitched, so there's no ridge to print through a fitted top. White tees, silk blouses, thin knits — nothing gives it away.
Durable stitching and a band that holds its tension mean this stays in rotation long after the novelty of a new bra wears off.
Available S to L. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Edges are bonded and cut flat instead of stitched, so there's no ridge to print through a fitted top. White t-shirts, thin knits, silk — nothing gives it away.
The straps are cut wider than standard and cushioned through the middle, spreading weight across the shoulder instead of pressing it into one thin line.
All-day structureholds its shape
Second-skin fabricsoft side in
Graded sizingevery size designed, not scaled
Bonded edgesinvisible under clothesFree Shipping
On every order, no minimum spend
100% Money Back
30 days to change your mind
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24/7 Support
A real person, any hour of the day
The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
So happy with this bra! I have been SEARCHING for a seamless bra with cups that fit me properly. I am a C cup but lost volume so I always end up with the padding denting in. NOT THIS TIME! I ordered more & will be donating the all of my other bras.
I have been looking for a seamless bra like this for everyday wear. It feels soft, lightweight, and very easy to forget I’m wearing it.
This bra is so comfortable. I finally found something smooth under my T-shirts without wires digging into my skin.
The material feels amazing and stretchy. It gives enough support without feeling tight like traditional bras.
The straps are wide and comfortable. I can wear it all day without my shoulders hurting.
This is exactly what I wanted for everyday wear. Soft, simple, and comfortable.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
