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All-day comfort — no digging, no red marks
Smooth finish that stays invisible under clothes
Graded across the full size range, not scaled up
Neutral shades for every skin tone
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Free shipping on every order. Delivery takes 5–10 business days and you'll get a tracking link by email as soon as your parcel leaves us.
Not the right fit? Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Measure snugly under the bust for your band, then around the fullest part of the bust for your cup, keeping the tape level all the way round.
Between two band sizes? Go down a band and up a cup — the volume stays the same and the support improves. The band should sit level across your back and stay put when you raise your arms; if it rides up, the band is too big.
Hand wash cool with a mild detergent and reshape the cups while damp, or machine wash on a delicate cycle inside a lingerie bag.
Air-dry only, away from direct heat — heat is what breaks down elastic, and it's the main reason a bra stops fitting. Store moulded cups stacked, never folded inside out.
| Band size | Underbust (cm) | Underbust (in) |
|---|---|---|
| 32 | 68 – 72 | 27 – 28 |
| 34 | 73 – 77 | 29 – 30 |
| 36 | 78 – 82 | 31 – 32 |
| 38 | 83 – 87 | 33 – 34 |
| 40 | 88 – 92 | 35 – 36 |
| 42 | 93 – 97 | 37 – 38 |
| 44 | 98 – 102 | 39 – 40 |
Cup size = bust measurement minus underbust measurement. A = 13 cm · B = 15 cm · C = 17 cm · D = 19 cm · E/DD = 21 cm · F/DDD = 23 cm · G = 25 cm.
Measure snugly, with a bra on, and keep the tape level all the way round. Between two bands? Go down a band and up a cup.
Some bras you tolerate. This one you forget you're wearing — and that's the highest compliment a bra can get.
Contoured padding sits under and slightly to the side of the bust, lifting and centring in a way that reads as your own shape — not as padding.
A carefully positioned underwire lifts from below and holds the shape of the cup all day — the kind of support that changes how clothes sit on you.
Soft, stretch-recovery fabric moves with you and returns to shape, so the fit you get in the morning is the fit you keep.
Runs true to size across 34C to 48DD/E. If you're between bands, size down the band and up the cup — it keeps the support without the squeeze. The band should sit level all the way around and stay put when you raise your arms.
Hand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. Air-dry only — heat is what kills elastic.
Every part that touches the skin is finished soft — the band edge, the strap backing, the closure. The result is a bra you put on and then genuinely forget about.
Simple shaping, a clean finish and colours that work under anything. This is the one that ends up in rotation instead of the back of the drawer.
Solid stitching and a band that keeps its tension mean this holds up to being worn and washed weekly — which is exactly what happens to a bra that fits.
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The things most bras skip, and why we don't.
Real reviews left by people who bought this exact bra.
This is my new favorite bra! Very comfortable bra and works magic!! I love the fit and the way it smoothed out my sides and back. And the cleavage plunge!!!! I love the way it looks under my clothing and have received compliments about how “lifted” the girls look!!! I would recommend and buy again!
Loooove! At first it felt like it looked too small but it fit perfect and comfortable. Im a 40EF . The bra straps are thick and perfect. Not having that dang back fat . Smooth back. Lol I look forward to getting this in another color !
I am pretty ***** and worry about the push up causing me to spill out the top. It's a back smoother with plenty of coverage in the back, but a nice deep v push up neckline in the front. Looks great and comfortable!
The compression technology in this bra is truly unparalleled. It gives me the perfect boost and uplift without ever feeling bulky or overdone. Hands down the most comfortable push-up bra I've ever worn. SIZE: 38BC
This bra has quickly become an everyday essential for me. It provides amazing support and shaping no matter what I'm wearing, from basic tees to more formal blouses. Such a versatile must-have! SIZE: 38DE
I've always been self-conscious about back bulges, but this bra really smooths everything out. The side coverage is amazing - no overspill at all. Wore it under a fitted top and it looked so sleek.
Comfortable material and provides you with a sexy look! Offers a good lift without making it look crazy. Fits true to size and doesn't roll or twist when wearing a great value for a good bras
The side coverage extends just enough to smooth any bulges without being restrictive. Wore this under a silk blouse and you couldn't see any lines or bumps. Finally found my everyday bra!
Bought one to try, now ordering more colors. The fit is consistent, the support is great, and it's invisible under all my tops. The BOGO deal made it an even better value!
I am in LOVE with this bra. So soft, so comfortable, doesn't ride up and hides any back rolls or what not. Get the bra. True to size and better than other brands by far...
Wow, this is my new favorite bra! It fit like a glove! Very comfortable and the material is very nice. I like that it has adjustable straps. I would definitely recommend!
Finding a push-up bra that actually lifts without digging in is impossible - until now. The underwire is so comfortable and the steel ring gives a nice natural push-up.
Measure snugly under the bust for your band, then around the fullest part for your cup, keeping the tape level all the way round. Match both to the size chart on this page.
Between two bands? Go down a band and up a cup — the volume stays the same and the support improves.
Seamless and moulded styles are chosen specifically so the edge doesn't print through. Lace styles are finished flat, but under very thin jersey the lace texture can still read — pick a seamless style if that matters to you.
Get in touch with your order number within 30 days and we'll arrange an exchange or a refund. Items need to be unworn with tags on.
Hand wash cool and reshape the cups while damp, or machine wash on delicate inside a lingerie bag. Air-dry only — heat is what destroys elastic, and it's the main reason a bra stops fitting.
Underwire gives a more defined lift and holds shape under structured clothes. Wireless spreads support through the band and wins on comfort over long days. Both are graded across the same size range.
Free shipping on every order, delivered in 5–10 business days. You'll get a tracking link by email as soon as your parcel leaves us.
