{"product_id":"jelly-soft-wireless-deep-v-lift-bra","title":"Jelly Soft Wireless Deep V Lift Bra","description":"\u003cp\u003eEvery detail here answers a complaint women have made about bras for decades — the dig, the ride-up, the line under a t-shirt.\u003c\/p\u003e\n\u003ch3\u003eMade for Deep Necklines\u003c\/h3\u003e\n\u003cp\u003eThe centre panel drops low and stays flat against the sternum, so wrap dresses and open collars work without the bra making an appearance.\u003c\/p\u003e\n\u003ch3\u003eNo Digging, No Red Marks\u003c\/h3\u003e\n\u003cp\u003eNothing hard sits under the cup, so there's no pressure point to dig in by mid-afternoon. Take it off at night and your skin looks like you weren't wearing a bra at all.\u003c\/p\u003e\n\u003ch3\u003eFlexible Jelly Support\u003c\/h3\u003e\n\u003cp\u003eA soft jelly strip runs along the under-band, flexing as you move and settling back into place. It supports like structure but feels like nothing.\u003c\/p\u003e\n\u003ch3\u003eWhat You Get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWire-free build — support from the band, not from a wire\u003c\/li\u003e\n  \u003cli\u003eFlexible jelly support strip along the under-band\u003c\/li\u003e\n  \u003cli\u003e7 colourways, including everyday neutrals\u003c\/li\u003e\n  \u003cli\u003eSizes S to XXL (5 sizes)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eAvailable S to XXL. Measure your underbust and check the size chart before ordering — if you're between sizes, go up for a softer everyday feel or stay true to size for firmer hold.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eHand wash cool and reshape the cups while damp, or machine wash on delicate in a lingerie bag. 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